A video recording of the most comprehensive PR primer and refresher available. For two decades, the Three Professional Saturdays program has trained Philadelphia area PRSA members to achieve the Accreditation in Public Relations credential. Now, you can benefit from the knowledge of these senior PR professionals on your own schedule.
This program is recommended for professionals starting out in their PR careers; professionals from other disciplines; or more senior practitioners who are looking to sharpen their skills in areas such as communication theory, research, ethics, media relations and crisis management.
Please note, this product is a 10gb Zip file download. We recommend a high-speed broadband connection if you are planning to purchase. If you do not have a high-speed connection, we also offer a flash-drive containing all of the videos. Please email us for details.
This purchase provides a Zip file containing QuickTime MP4 files of all three days of the Training Course, and includes the following topics:
Opening Remarks from Suzanne Sparks-Fitzgerald, APR, Fellow, PRSA
Chapter 1 - Public Relations in Society - Fulginiti
Chapter 2 - Communications Theory and Models (Part 1) - Fulginiti
Chapter 3 - Communications Theory and Models (Part 2) - Fulginiti
Chapter 4 - Review of Sample Accreditation Test Items - Fulginiti
Case Study Discussion #Part 1 - Animal Testing Laboratory - Fulginiti
Case Study Discussion #Part 2 - Animal Testing Laboratory - Fulginiti
Chapter 5 - Public Relations Planning - Fulginiti
Chapter 6 - Public Relations Law - Fulginiti
Chapter 7 - Public Relations Ethics - Fulginiti
Chapter 8 - Media Relations - Fulginiti
Chapter 9 - Crisis Public Relations (Part 1) - John Moscatelli, APR, Fellow, PRSA
Chapter 10 - Crisis Public Relations (Part 2) - Moscatelli
Chapter 11 - Crisis Public Relations (Part 3) - Moscatelli
Chapter 12 - Crisis Public Relations (Part 4) - Moscatelli
About the Instructors:
Anthony J. Fulginiti, APR, Fellow, PRSA
Tony Fulginiti, APR, Fellow, PRSA, is both a public relations educator and practitioner. He is a professor at Rowan University and founder of the college's chapter of the Public Relations Student Society of America. He won PRSA's Bronze Anvil Award as Outstanding Educator in the nation, and led Rowan's PRSSA chapter to numerous national honors, including eight Outstanding Chapter awards.
John Moscatelli, APR, Fellow, PRSA
John Moscatelli, APR, Fellow, PRSA, is senior vice president and chief operating officer of Anne Klein Communications Group, LLC. John spent 15 years with Earle Palmer Brown Public Relations after completing a career as a U.S. Air Force public affairs officer. John has won two Bronze Anvil awards from PRSA, and more than a dozen Pepperpot Awards from the Philadelphia chapter.
Product Code: PR 3TLDT39