On Communications Blog/Podcast

The conversation on Twitter this morning included a few references to amateur radio and Citizens Band Radio, which was the Twitter of the 1970s, for those of us, ahem, mature enough to remember. And of course it made me remember this joke, which is way too long to tell in the 140 character limit...
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Here’s another story about why it is essential for you and your business to be involved in the use of social media tools like Facebook and Twitter. We are travelling on assignment in Israel last week and this week. When I checked my news feed on Facebook this past Sunday, I learned that one...
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I just started listening to my umpteenth podcast of an executive interview being conducted, ostensibly, by some senior PR practitioner, where the interviewer opens the interview by saying “Tell us who you are and what you do.” May I please just say, “Ugh!”? If you are going to record podcast interviews at all, you...
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A few days ago, a story in one of the major business publications here in New Jersey caught my eye. It was about how Short Hills-based Investors Savings Bank has rebranded itself as Investors Bank. It’s a subtle but important separation from its heritage as a savings bank into a new and more dynamic...
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Every September, the Public Relations Society of America promotes “Ethics Awareness Month,” to inform and educate the public relations profession about ongoing issues and concerns regarding PR ethics. There is an extensive collection of ethics and professional standards resources on the PRSA website. Along these lines, we thought it might be appropriate to revisit...
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I’m a Senior Fellow of the Society for New Communications Research and they asked all of the Fellows to promote the Excellence in New Communications Awards, so here’s the blurb. The Society for New Communications Research has issued a call for entries for the 6th Annual SNCR Excellence in New Communications Awards. These prestigious...
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Thanks to Wizzard Media, which hosts our audio podcasts on Libsyn.com, we can now offer an Android App so you can listen to our “house” podcasts from your Android smart phone or tablet. The app provides access to four of our popular podcast series: Lubetkin on Communications – our podcast on communications, public relations,...
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In this episode of the Middle Chamber Books and Music Podcast, we speak with marketing expert Dick Martin about his most recent book, Secrets of the Marketing Masters – What the Best Marketers Do – and Why It Works. Because the topic area, corporate branding and marketing, overlaps with our interests in public relations...
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With the low entry level cost of digital photography, many companies and organizations want to cut costs and just buy inexpensive point-and-shoot cameras so they can make their own images from events, avoiding the expense of hiring a professional photographer to create graphically appealing and dynamic images from the event. Are you really doing...
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Steve Lubetkin, managing partner of Professional Podcasts, the award-winning Cherry Hill, NJ video and audio podcast production company, is quoted extensively by Ragan Communications staff writer Matt Wilson in his lead story at Ragan.com today, “7 video mistakes that communicators should avoid.” “Since we began producing high quality audio and video podcasts in 2005,...
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