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This is Steve Lubetkin’s primary blog (formerly “Lubetkin’s Other Blog”), where he comments on journalism, communications, and public relations issues of importance, and encourages a dialogue with readers. Steve is a veteran public relations practitioner and a long-time national leader in the Public Relations Society of America. The podcast features seminar programs and interviews about communications, journalism, and other public relations topics.
Why do any firms think direct mail is a good idea any more? With so much of the purchasing decision being crowd-sourced by people getting opinions online, you have to wonder why anyone spends a dime on sending out direct mail to a huge target market of disinterested people. Yeah, I know that they...
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I’m quoted on the CaféYak.com website in an article, “Eight Steps to Creating a Better Podcast,” by freelance writer Anna Harris. In the article, I make several recommendations to improve the quality of audio and video podcasts, which — as you already know — are recorded programs distributed over the Internet. Some of the...
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I look at a lot of video created for other companies to see what’s going on in the world we inhabit on behalf of our clients. I am really disturbed by what I see. Many companies apparently blanch at the cost of producing a real video with pictures of their workers, facilities, and interviews...
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The underlying message of the Goldman Sachs imbroglio remains the same as the underlying message about all the reputation management foul-ups that have taken place over the past decade, most conspicuously in the financial services sector. These companies have made conscious decisions over the past decade to deliberately avoid building reputations with the journalists...
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One of the biggest lessons coming out of the Komen Foundation’s recent high profile policy and communications failures is the importance to corporations and organizations of having some voices of dissent in their circle of advisers.
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The conversation on Twitter this morning included a few references to amateur radio and Citizens Band Radio, which was the Twitter of the 1970s, for those of us, ahem, mature enough to remember. And of course it made me remember this joke, which is way too long to tell in the 140 character limit...
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Here’s another story about why it is essential for you and your business to be involved in the use of social media tools like Facebook and Twitter. We are travelling on assignment in Israel last week and this week. When I checked my news feed on Facebook this past Sunday, I learned that one...
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I just started listening to my umpteenth podcast of an executive interview being conducted, ostensibly, by some senior PR practitioner, where the interviewer opens the interview by saying “Tell us who you are and what you do.” May I please just say, “Ugh!”? If you are going to record podcast interviews at all, you...
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A few days ago, a story in one of the major business publications here in New Jersey caught my eye. It was about how Short Hills-based Investors Savings Bank has rebranded itself as Investors Bank. It’s a subtle but important separation from its heritage as a savings bank into a new and more dynamic...
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Every September, the Public Relations Society of America promotes “Ethics Awareness Month,” to inform and educate the public relations profession about ongoing issues and concerns regarding PR ethics. There is an extensive collection of ethics and professional standards resources on the PRSA website. Along these lines, we thought it might be appropriate to revisit...
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