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This is Steve Lubetkin’s primary blog (formerly “Lubetkin’s Other Blog”), where he comments on journalism, communications, and public relations issues of importance, and encourages a dialogue with readers. Steve is a veteran public relations practitioner and a long-time national leader in the Public Relations Society of America. The podcast features seminar programs and interviews about communications, journalism, and other public relations topics.
In this special podcast, recorded live at PodCamp Philly 2010 at Temple University, we interview Felicia Pullam, communications officer to Delaware Gov. Jack Markell, about the governor’s active use of Twitter and general support for social media as a tool for state government outreach. Also in the conversation is Ken Grant, co-founder of DelTweets,...
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In this special Lubetkin on Communications podcast, a live recording from PodCamp Philly, where we talk with Whitney Hoffman, producer of the LDPodcast, a founder of PodCamp Philly and a member of the PodCamp Foundation Board of Directors. Hoffman’s podcast, The LD Podcast, features interviews with experts on learning disabilities and learning, along with...
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In this first of a series of live (nearly) podcast interviews from Podcamp Philly 2010, Steve interviews Lynette (@LynetteRadio) Young, chair of the Podcamp Philly Organizing Committee, about the changes in podcasting since Lynette first began producing the ScrapCast Podcast in 2004. Lynette is the founder of PurpleStripe Productions, which specializes in social marketing,...
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For this episode of the Lubetkin on Communications podcast, we traveled to New Castle, DE, to attend a panel presentation of the Delaware Press Association, “When Radio, Television and Mass Communication Came of Age.” The program was held September 16, 2010 at the New Castle Public Library. For more information on the panelists, please...
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In episode #45 of the Lubetkin on Communications podcast, we present an in-studio conversation with Louis J. Grossman, APR, principal of Grossman Public Relations Counselors LLC, of Yardley, PA.
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You can learn lessons about how to manage public relations — and how not to manage them — from just about everywhere. In the early 1980s, Willie Mays made a personal appearance at the Echelon Mall in Voorhees, NJ, walking distance from the condo where we were living in at the time. I trotted...
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One of our running commentaries in our blogs and articles we write has been about the amateur quality people have been applying to their use of rich media content on the web. One of the things that got us interested in producing audio, and later, video podcasts, was that we found a lot of...
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Now that JetBlue’s off-the-reservation flight attendant is getting ready to do the morning talk show circuit, PR professionals are speculating on what the airline should be doing. The airline has been beneficiary of a lot of positive press because of its early adoption of some social media tools like Twitter and Facebook. But it...
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It’s official. I will be speaking at the BankHorizons conference in Atlantic City November 9. Here’s the agenda (I think I need a new headshot). You can attend BankHorizons as a guest of the New Jersey Bank Marketing Association by following this link. Business? It’s Social – Social Media Takes Center Stage At BankHorizons...
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In this episode of the podcast, we present an in-studio conversation with Robert W. Frye, CPP, former director of international client relations and chief of protocol with AT&T and Lucent Technologies. Bob’s 25+ year career includes planning and directing more than 4,000 senior level marketing and government visits to the United States involving CEOs,...
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