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This is Steve Lubetkin’s primary blog (formerly “Lubetkin’s Other Blog”), where he comments on journalism, communications, and public relations issues of importance, and encourages a dialogue with readers. Steve is a veteran public relations practitioner and a long-time national leader in the Public Relations Society of America. The podcast features seminar programs and interviews about communications, journalism, and other public relations topics.
Click to Play Steve Lubetkin, managing partner of Professional Podcasts LLC, offers tips for improving the quality of your web videos for social media campaigns and other online uses. This video supplements Steve’s article on the topic in the latest issue of Public Relations Tactics, the monthly newsletter of the Public Relations Society of...
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In this episode of the podcast, we present a panel discussion, “Back to the (New) Basics: A Media Panel,” recorded live at the PRSA/Philadelphia luncheon at the Union League Club in Philadelphia on Thursday, March 11. The panelists were (from left): Berlinda Garnett, Planner, Fox29′s Good Day; Harold Brubaker, business writer, Philadelphia Inquirer; Michelle...
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Some critics of public relations practice suggest that it’s an oxymoron to mention ethical behavior and public relations in the same sentence. Our guest on this episode of the Lubetkin on Communications Podcast disagrees with that criticism – vehemently and successfully. We present a conversation with Ann Subervi, president and CEO of Utopia Communications,...
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I’ve been getting very irritated lately by what people are passing off as “edgy” or “raw” social media content. When my Dad was alive and playing the vibes, he played with four mallets (see photo), and sometimes hit what you could politely call “a clinker.” He liked to call them “open inversions.” That’s a...
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There’s an old joke that goes like this: Q: What do you call someone who speaks three languages? A: Tri-lingual. Q: What do you call someone who speaks two languages? A: Bilingual. Q: What do you call someone who speaks one language? A. American. In their unceasing efforts to prove they are cosmopolitan and...
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Click to Play This music video from the PRSA/Philadelphia 2009 Pepperpot Awards Dinner December 3, 2009 includes photos of award winners, scenes of the dinner and candids from the social hour. Individual images available for purchase at http://lubetkin.eventpictures.com.
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(Editor’s Note: All photos are Copyright © Steven L. Lubetkin. All rights are reserved, but available for license.) We’re pleased that a number of political and business leaders we’ve photographed have been named to Gov.-Elect Chris Christie’s transition planning teams. Including the Governor-Elect: Of course, we’d like to think that the images we made...
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I was meeting a new business connection for coffee in the Barnes & Noble store near Deptford, NJ a couple of weeks ago, and while I was waiting for her, I saw a father and his young son in the cafe taking their food order to the table. It was a mid-week morning, and...
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Last November, we essentially threw out our government for a new one, and one of the main reasons was that we didn’t like that they were holding people in secret prisons without telling them why they were detained, or the charges against them. But boy, when we get stars in our social media eyes...
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Since we began producing video podcast content for clients four years ago, I’m often asked about posting the content on YouTube. I usually try to persuade my clients NOT to post their content there, for two reasons. First, the YouTube Terms of Use agreement that no one ever really reads too carefully contains what...
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