Books on Public Relations

In this episode of the Middle Chamber Books and Music Podcast, we speak with marketing expert Dick Martin about his most recent book, Secrets of the Marketing Masters – What the Best Marketers Do – and Why It Works. Because the topic area, corporate branding and marketing, overlaps with our interests in public relations...
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In episode #47 of the Lubetkin on Communications Podcast, we present Jeff Ansell’s November 11, 2010 talk at the PRSA/Philadelphia Chapter. This episode of the podcast is also being cross-posted to the Middle Chamber Books and Music Podcast Feed. Since 1995, Jeff Ansell & Associates has been helping leaders communicate with passion, sincerity and...
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In this episode of the Middle Chamber Books Podcast, we speak with David Meerman Scott, co-author with Brian Halligan of Marketing Lessons from the Grateful Dead: What every business can learn from the most iconic band in history. See the link at the end of these show notes to purchase the book from Amazon.com....
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In this episode of the Middle Chamber Books Podcast, we speak with Deirdre Breakenridge, president and executive director of communications of Mango!, a strategic and creative communications firm. Deirdre is the author of five Financial Times/Prentice Hall business books, which you can purchase by clicking on the text links below. Her newest book, Putting...
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David Meerman Scott, author of Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, is our guest in our latest Middle Chamber Books Podcast. David has recently made available a free electronic book, The new rules of PR: How to create a press release strategy for reaching...
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