In this episode of the Middle Chamber Books and Music Podcast, we speak with bestselling author Jason Jennings, author of The Reinventors: How Extraordinary Companies Pursue Radical Continuous Change, in which he describes the characteristics of successful “reinventors” and offers…
Frank Eliason, senior vice president of social media at Citigroup, and the creator of the @ComcastCares twitter customer service program, has published a book on outstanding customer service, appropriately titled At Your Service: How to Attract New Customers, Increase Sales,…
In this episode of the Middle Chamber Books and Music Podcast, we speak with marketing expert Dick Martin about his most recent book, Secrets of the Marketing Masters – What the Best Marketers Do – and Why It Works. Because…
In episode #47 of the Lubetkin on Communications Podcast, we present Jeff Ansell’s November 11, 2010 talk at the PRSA/Philadelphia Chapter. This episode of the podcast is also being cross-posted to the Middle Chamber Books and Music Podcast Feed. Since…
In this episode of the Middle Chamber Books Podcast, we speak with David Meerman Scott, co-author with Brian Halligan of Marketing Lessons from the Grateful Dead: What every business can learn from the most iconic band in history. See the…
In this episode of the Middle Chamber Books Podcast, we speak with Deirdre Breakenridge, president and executive director of communications of Mango!, a strategic and creative communications firm. Deirdre is the author of five Financial Times/Prentice Hall business books, which…
David Meerman Scott, author of Cashing In With Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers, is our guest in our latest Middle Chamber Books Podcast. David has recently made available a free electronic book,…
