Public Relations Counseling Services
Media & Public Relations
Strategic Planning
We can assist you in designing a comprehensive strategy for your company's communications with key audiences. We base communications plans on close consultation with you and members of your senior management team, to identify the firm's priority messages and recommend the best ways of getting those messages to the people you need to reach.
Crisis Public Relations
When a train derails, a truck crashes, or a chemical plant explodes, a comprehensive crisis communications plan can make the difference between public praise or a public relations disaster. The negative publicity generated by a poorly handled crisis can be costly to any business.
After more than two decades of handling crises like these successfully for Fortune 500 companies, we can help your company identify reputation risk issues and develop contingency plans for dealing with them, or we can offer this service as a subcontract arrangement to your clients concerned about accidents, labor disruptions, environmental issues, and product liability problems.
Conference Planning/Speechwriting Services
Speeches and presentations about your business activities before appropriate meetings, trade shows, association conferences, or professional groups, can help you gain visibility with potential clients, and an enhanced reputation in your industry.
Steve has been writing speeches and presentations for corporate executives and CEOs for more than 25 years, including Senate and Congressional testimony. He also trains corporate leaders in effective presentation techniques.
We can help you prepare, edit, and leverage public presentations for maximum impact. We can also help you obtain new speaking engagements at appropriate conferences, trade shows, and association meetings.
We also have significant experience in the planning, logistics, and execution of professional seminars in the financial sector. This experience includes organizing more than 100 one-day and two-day events over the past five years attended in the aggregate by more than 10,000 participants. We can also help you explore the use of telephone conference calls as a fast, cost-effective way to put your message before key news media and financial community opinion leaders.
Articles or Newsletters
Trade magazines and local publications are constantly seeking articles by experts in various fields. We have extensive experience identifying outlets for such articles, soliciting editors with article ideas, and then in writing about technical and industrial subjects for these publications. We can turn your proprietary research into highly credible marketing tools for business development.
Training Services
News Media Interview Training: We produce effective workshops for groups or individual executives to train them in successful techniques for handling news media interview opportunities. Our highly interactive training programs include extensive practice exercises using realistic videotaped scenarios and post-interview critiques, along with practical guidance in developing messaging strategies.
Presentation Skills Training: We can help prepare executives and managers to make effective public presentations that receive high marks from conference, seminar, and professional organization audiences.
Technology Services
Social Media and the Internet: The Internet continues to challenge companies to develop new ways of delivering information and communicating with clients. We have been intimately involved in online services since 1984, including extensive contacts in the technology industry. Our expertise includes use of the Internet as a communications vehicle and the development of web pages to deliver company information.
We can provide your company with Internet consulting services ranging from Web Page design and hosting to development of online revenue opportunities.
We can also advise you on Internet security issues, such as firewalls to protect against outside intrusions; computer viruses; encryption technology and security policy.
We produce workshops to train your employees in the use of the Internet, and key social media like Facebook, Twitter, LinkedIn, blogs, and podcasts.
Customer Databases: We have extensive expertise in designing customer relationship databases and reporting tools to enable generation of personalized letters, faxes, and other materials to your customers, and to keep track of all your interactions with your client base.
Technology Assessments: Are you getting full value from your computer and office automation? We are experts in a wide range of computer software, including word processing, presentation graphics, spreadsheets, and time management systems. We can recommend appropriate software and help install it, or help design procedures to enhance the performance of software you already use.
Competitive Intelligence Services: We have extensive expertise in identifying both print and online sources of information about your competitors, market participants, potential alliance candidates, prospects, existing clients, and so on. We can also rapidly develop and disseminate information on regulatory issues and trends that might impact your clients. We could package this information in a format that could enhance your firm's reputation with clients, or as a revenue generating opportunity (newsletter, fax, etc.)
