What We Do
Lubetkin Communications LLC and its Professional Podcasts LLC subsidiary focus primarily on the creation of audio, video, and multimedia content for distribution over the Internet as podcasts, vidcasts, video and audio news features, screencasts and other formats. We produce broadcast quality audio and video business programming for corporate and professional clients.
Steve Lubetkin, our managing partner, has been engaged in the use of computer technology in communications since 1977, when he was one of the first journalists to cover a Grateful Dead concert using a portable computer terminal. Skilled at identifying ways to integrate technology with communications, he has included an email address on his business card since 1988.
Our extensive experience in corporate and financial public relations and strategic communications enables us to understand clients' communications needs and produce highly effective, award-winning content for Internet broadcasting and dramatic digital photojournalism; and engaging, cost-effective materials that drive client visibility on the Internet.
Internet Broadcasting and Podcasts
Video News "Wrapper" Service
Are you still using traditional print or terrestrial broadcast advertising? Have you or your public relations professional tried to get local TV news programs to cover your activities, events or outreach to your community?
How's that working for you?
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Print and broacast ads are expensive -- and usually not the most effective way to reach busy, digitally savvy young customers. Customers in the important 25-44 age demographic now spend very little time with printed newspapers or broadcast television. They get most of their information online. |
You already have discovered that busy and understaffed local TV news organizations don't cover most community and organizational events.
If it's not a traffic accident, a "perp walk" by a local politician, or some other civil disturbance, your event doesn't stand much of a chance of getting on TV.
Why waste your efforts? We can produce TV news video for you, and distribute it to a worldwide audience over the Internet!
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We can help you ensure that you reach these web surfing customers effectively through video news features like these. This approach is surprisingly affordable. Our news wrapper feature video service can distribute your video report through your website, YouTube and other video sharing sites, for on DVDs, and other uses. Read our news release about our video news wrapper service here. |
Professional Podcasts Creates High Quality News Videos
At Walmart's Vineland Supercenter Opening
Professional Podcasts, through our strategic partnership with Success Communications Group, produced this video news wrapper report at the Walmart Vineland Supercenter grand opening January 20 and 21, 2009. See photos we made depicting the $50,000 donated to community organizations at the Grand Opening here.
Two other videos are also available, showing the amazing rendition of the National Anthem by Michelle Taylor-Buster of Atlantic County, and a Gospel music selection by the Fresh Oil choral group from Millville, NJ.
Edison Grand Opening Video produced for Walmart Stores
Compuschmooze Video Podcast about PNC Bank
Deptford Grand Opening for Walmart Stores
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The value of podcasting in promoting a company's thought leadership
Steve was a presenter May 1, 2008 at the NJ Bank Marketing Association's workshop in Woodbridge, NJ. This vidcast was produced from Steve's presentation.
We have extensive experience in preparing radio news
actualities, interviews and other reports. We contribute regular news reports to NowPublic.com and AllVoices.com, two newly emerging citizen journalism websites. We maintain professional memberships in the Online News Association, the Radio and Television News Directors Association, the National Press Photographers Association, and the Professional Photographers of America.
Using digital audio technologies, we can deliver a client's messages to broadcast outlets in a cost-effective way. The links below provide examples of our work.
Podcasts are radio programs (or video programs) designed to be downloaded via the Internet.
We not only produce podcast programs for our clients, but also help them alert potential listeners that a new podcast program is available by handling the RSS distribution technology that makes podcasts visible to listeners on the Web and in the Apple iTunes Music store.
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Our podcasting division, Professional Podcasts LLC, was featured in the Sunday, August 6, 2006 issue of the South Jersey Courier-Post newspaper. Download a PDF of the story here. Earlier, our podcasting business was profiled in the South Jersey Focus section of the April 28, 2006 Philadelphia Business Journal. Be sure to read the article, "Consultant advises companies on podcasts and blogs," on page P22 of the pullout section. PDF available here. (Courier Post Photo by Tina Markoe Kinslow) |
We were proud to be part of the organizing committee for the first and second PodCamps Philly, held September 8-9 , 2007, at Drexel University and September 7-8, 2008 at Temple University. For more information, click here. Photos from Podcamp Philly are here. |
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| (Photo shows Steve at the control board of WRLB-FM, 107.1, Long Branch, NJ, around 1978.) |
