Steve completes 2006 speaking tour of The Philippines despite Typhoon “Milenyo”
Despite the worst typhoon to hit Manila in 11 years, the 13th National Congress of the Public Relations Society of the Philippines took place as scheduled in September 2006, and Steve was the keynote speaker at the height of the storm. More than 200 public relations practitioners took part in the two day conference, even though large portions of Manila lost electric power and water when the storm crashed through the city on September 28.
Steve spoke about the public relations value of social media like podcasting and blogs.
The US Embassy also arranged for Steve to speak at two local universities. At the University of the Philippines at Diliman, Steve spoke to more than 100 journalism students about careers in public relations. All but one other speaking appearance were cancelled because the storm closed schools for several days.
Members of the Mass Communications Faculty at the University of the Philippines meet with Steve and US Embassy First Secretary Matthew Lussenhop, seated at right.
Steve’s article on his trip appeared in Attitudes, the quarterly magazine of the Jewish Federation of Southern New Jersey. Download a PDF of the article here.
LopezLink Magazine reported on Steve’s speech. Download a PDF of the article
Steve was interviewed on ABS-CBN’s Studio 23 “Breakfast” Show on September 27. Click on this player to view the video:
The Philippine Star newspaper mentioned Steve’s appearance in its society column on October 12, 2006.
The Star also mentioned Steve’s appearance in its “Billbo@ard” section, which it describes as “a roundup
of news and events in marketing and advertising,” September 27. Read a PDF here.
During the De La Salle University visit, Steve, a 1974 graduate of Christian Brothers Academy, Lincroft, NJ, had the opportunity to meet with faculty and students including Bro. Cecilio, a member of the same Christian Brothers teaching order that operates Steve’s high school.
Steve also met the Communications Research students from the University of the Philippines College of Mass Communications, who are this year’s Grand Prix Champions of the Student Public Relations (PR) Plan Competition of the Public Relations Society of the Philippines (PRSP). The students’ winning entry was a PR initiative to promote reading among young people. They received a Junior Anvil at the PRSP’s Public Relations Congress.
Public Relations in the Philippines: Steve cuts the ribbon at the 13th National Public Relations Congress
Steve cuts the ribbon at the 13th National Public Relations Congress in Manila on September 28. Steve was keynote speaker at the conference, sponsored by the Public Relations Society of the Philippines. As Steve began his presentation on podcasting and blogs, the lights flickered, the microphone crackled, and Typhoon Milenyo made its presence known. Hotel generators kicked in, and the program continued with more than 200 participants in attendance.