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In this episode of the NAR Commercial Intelligence Briefing Podcast, brought to you by NAR Commercial – The National Association of Realtors, the second part of our conversation with Todd Clarke, CCIM, one of the NAR Commercial Signature Series speakers. In this program we speak with Todd about some of the social networks and...
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The New York Times took on the conventional wisdom about Facebook and other social networks being a goldmine for marketers because they enable pinpoint mapping of consumer behavior using “big data.” I’ve been arguing for some time now that marketers are using social media wrong. It’s not a megaphone for you to shout your...
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Steve was the guest speaker on Sunday, July 29, 2012 at the South Jersey Men’s Club, which meets at the Katz Jewish Community Center in Cherry Hill, NJ. The program was recorded by David Neidorf, a club member.
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The Society for New Communications Research (SNCR)podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues. In this program, we present a conversation with Jeff Rohrs, Vice President for Marketing Research & Education at ExactTarget. The company won an award in the Corporate category for its SUBSCRIBERS, FANS & FOLLOWERS...
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The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Sharon McIntosh, senior director of Global Internal Communications for PepsiCo, which won an Internal Communications award in the Corporate category for its global social media training program to encourage...
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The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Jennifer Sniderman, Group Manager – Employee Communications, and Sara Folkerts, Internal Social Media Manager for Sprint Nextel Corp. Jennifer and Sara are the architects of Sprint Nextel’s Social Media Ninjas Program...
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The Society for New Communications Research (SNCR) podcast series profiling the winners of its 2011 Excellence in New Communications Awards continues with a conversation featuring Moksh Juneja, CEO of Avignyata, an Indian social media consultancy that helped a Bollywood film production company create a highy successful Facebook fan page for a murder mystery that...
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PHILADELPHIA–(BUSINESS WIRE)–ACE USA, the U.S.-based retail operating division of the ACE Group, on February 21, 2012 announced the availability of a new podcast exploring potential business benefits and risks of using social media. While the many benefits are certainly worth pursuing, the risks of social media should be understood as well. These risks may...
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Here’s another story about why it is essential for you and your business to be involved in the use of social media tools like Facebook and Twitter. We are travelling on assignment in Israel last week and this week. When I checked my news feed on Facebook this past Sunday, I learned that one...
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In this video podcast produced for the Public Relations Society of America’s Delaware Chapter, three social media communications professionals discuss success stories and strategies. Recorded at the Chapter’s May 18, 2011 meeting in Newark, DE, the speakers are:
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