In my June 2013 Compuschmooze column in the Jewish Community Voice of Southern New Jersey, I look at Adobe Corporation’s shift from software sales by the box or download to a subscription pricing model for its Creative Cloud. I like it more than you might have thought.
Philly Net Squared’s Net Tuesday on June 4 was all about the world of social audio. When and why are audio productions and podcasts a great way to express your cause? Who are using these tools successfully today and how? What sort of equipment do you need? How do you actually produce a compelling audio…
In episode #51 of the “Lubetkin on Communications Podcast,” a speaking appearance by Steve Lubetkin at the New Jersey Bankers Association’s 2013 marketing conference, held Thursday, June 6, 2013 in Monroe Township, NJ. In this presentation, Steve describes how a content publishing strategy that uses a company’s website as a publishing/broadcasting platform — while employing…
Lubetkin Communications has produced videos from the spring seminar of the New Jersey Bank Marketing Association. You can watch the videos here or purchase a DVD set in our online store. Susan Mach Partner, Mach Creative Services Susan, who holds a Ph.D. from Bryn Mawr, is a communications trainer, coach and strategist with a broad…
Since 2006, we have produced audio podcasts of the Rutgers-Camden Quarterly Business Outlook programs every quarter. These one-hour podcasts feature economic analysis by leaders from various sectors of the business community. Beginning in 2013, we are reporting on the Quarterly Business Outlook in a short video news report format, and making the complete QBO audio…
Zeeshan Zaidi, lead singer and producer of the New York-based indie rock band The Commuters, joins Steve Lubetkin on this edition of the Middle Chamber Books and Music Podcast. From The Commuters’ website: Before forming the Commuters in 2010, Canadian-born, Philippines-raised frontman Zeeshan Zaidi (whose parents were born in Pakistan and India) spent many years…
Lubetkin Global Communications, an award-winning NJ based podcast and video producer, can now offer clients dramatic time lapse videos that condense long time periods into very short sequences. This special effect can be a sensational way to demonstrate your business capabilities, whether by condensing the assembly of a product or showing a long manufacturing process,…
In the 50th episode of the Lubetkin on Communications podcast, we present a panel program, “Beyond Likes, Tweets & Check-Ins: What it Takes to Make REAL News.” The podcast was recorded at an April 17, 2013 meeting sponsored jointly by the Jersey Shore Public Relations and Advertising Association and the New Jersey Chapter of the…
We provided corporate photojournalism services to the Delaware Valley Green Building Council for its PA-NJ Sustainability Conference at Temple University on March 12, 2013. In the player below, watch the dramatic and creative event photography we can provide for your next event. This is also a showcase for our video slideshow capabilities. We can turn…
Lubetkin Global Communications managing partner Steve Lubetkin will be moderating a panel discussion on the complexities and opportunities when banks change their branding, at the NJBankers Directors and Managing Officers Conference on March 15. Steve spent nearly 15 years in senior communications positions in the financial services industry, including 10 years with Standard & Poor’s,…
