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Lubetkin Global Communications is offering a white paper on “Reputation Risk in Financial Institutions,” an academic survey of reputation risk situations and how they were handled by financial institutions involved, along with an assessment of various approaches that have been recommended for institutions attempting to reduce their reputation risk. The white paper is available...
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Every September, the Public Relations Society of America promotes “Ethics Awareness Month,” to inform and educate the public relations profession about ongoing issues and concerns regarding PR ethics. There is an extensive collection of ethics and professional standards resources on the PRSA website. Along these lines, we thought it might be appropriate to revisit...
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In this episode of the Middle Chamber Books and Music Podcast, we speak with marketing expert Dick Martin about his most recent book, Secrets of the Marketing Masters – What the Best Marketers Do – and Why It Works. Because the topic area, corporate branding and marketing, overlaps with our interests in public relations...
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The most disturbing news of the past two weeks has been the revelation that a legendary public relations agency, Burson-Marsteller, tried to run an advocacy public relations campaign for client Facebook that was intended to spread negative opinion articles about Facebook’s real or imagined rival, Google. It’s a black eye for those of us...
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We are honored to have Steve included on this list from 451 Marketing, a Boston-based digital marketing firm: 451 Heat » Top Social Media Strategists to Watch in 2011.
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We produced this video podcast of the Q&A session conducted by Robert L. Dilenschneider, the “Dean of American Public Relations Executives,” during his NJCAMA presentation on October 27 at Rider University’s Bart Luedeke Center in Lawrenceville, NJ. We used a pair of Kodak HD pocket video cameras in 720p mode for this shoot, a...
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We’ve completely redesigned our Middle Chamber Book Store, an Amazon.com affiliate. Please take a moment to visit there and patronize our bookstore. Our primary areas of expertise are Freemasonry, the world’s oldest fraternal and philanthropic organization; Judaism and Jewish studies; genealogy; and public relations. We offer an extensive selection of books and videos in...
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In episode #45 of the Lubetkin on Communications podcast, we present an in-studio conversation with Louis J. Grossman, APR, principal of Grossman Public Relations Counselors LLC, of Yardley, PA.
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HP today announced that Connie Guglielmo has been named vice president of Corporate Communications, effective Sept. 1. The company’s press release says Guglielmo has more than 20 years of experience as an editor managing fast-paced news teams and as a reporter writing in-depth coverage of the most important companies in the technology industry, including...
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Now that JetBlue’s off-the-reservation flight attendant is getting ready to do the morning talk show circuit, PR professionals are speculating on what the airline should be doing. The airline has been beneficiary of a lot of positive press because of its early adoption of some social media tools like Twitter and Facebook. But it...
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