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Why do any firms think direct mail is a good idea any more? With so much of the purchasing decision being crowd-sourced by people getting opinions online, you have to wonder why anyone spends a dime on sending out direct mail to a huge target market of disinterested people. Yeah, I know that they...
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The Business Marketing Association of Philadelphia has produced its first video podcast with Professional Podcasts. The program, “Aligning Sales and Marketing – Working Together to Increase ROI,” was recorded at the February 16, 2011 BMA Philadelphia meeting at the M Bar in Conshohocken, PA.
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